•So, Rihanna has been announced as the new body of the global underwear range for Armani... Could not think of a better derriere for the job if I tried. I'm sensing there'll be many a traffic jam when the billboards are unveiled in September, enough to put the Wonderbra campaign starring Eva Herzigova ('Helloy boys!') to shame!

Rumour has it the campaign has already been shot on location in New York so there's every chance that the impatient souls amongst us (that'll be me then) will get a sneaky peak at Rihanna in her undies as well as the label's AW11 jeans collection pretty damn soon. I'm excited about this collab, Victoria Beckham and Megan Fox have both been iconic in their posts as Armani's underwear models and RiRi will absolutely mix up a storm when she takes over as head girl, proving that curvy girls can do sexy just as good as the rest of them!

Rihanna for GQ Magazine