Tuesday, 17 January 2012

•According to the press release, the inspiration for the second collab between Danish label Vero Moda and style icon meets model Alexa Chung was ‘glamorous vintage classics from the seventies’. Going by glimpses of Peter Pan-collared blouses, polka dot skirts matched with knee-high socks and brogues and floaty tulle dresses, I'd say they have it spot on!

Alexa is gorgeous and as a label that only really made it's mark in the UK last year, Vero Moda has certainly bagged itself a credible partnership with a fashion face that not only looks amazing in their ad campaigns (shot beautifully in Alexa's new home of Brookly, NY) but is also likely to appeal to fans worldwide who perhaps didn't associate the edgy/cool versatility that Alexa brings with a label like VM. Some may say this is win win... I say get me all the pieces NOW.

You can shop the pieces here:


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